One of the key tools for this type of analysis and that everyone interested in SEM should know is Google Analytics. This tool provided by Google, is a service that offers different instruments for statistics and analysis of our website data, as well as the possibility of obtaining a series of predetermined and customizable reports .
Google Analytics is now available to anyone who wants to use it on their website, with the possibility of doing it for free. However, there is a paid version, called Google Analytics Premium, which offers a series of extra features that are not available in the free version.
Next, we will make a comparative analysis of these two types of Google Analytics accounts, in order to make a decision about which one best suits the needs of our online businesses.
Google Analytics & Google Analytics Premium
Assistance services
If we talk about the helpdesk, with the free account we will have access to:
- Self-service support: Help Center, User Forum.
- Optional assistance from certified partners.
- Dedicated support team continuously.
- Accounts administration.
- Implementation Specialist
- Training by Google experts.
Data processing and limits
In this section the differences we find between one account and another is especially in the amount of data analyzed.
- Visits processed per month: In the standard account we find that it analyzes up to 10 million while in the premium it reaches 1, 000 million.
- Rows of data available in the reports: In the standard account we will be able to visualize 50, 000 data while in the Premium we have the possibility to obtain information of 3 million data for unsampled reports.
- Data update: The data in the Premium version will be updated every 4 hours while in the standard version we will have to wait about 24 hours.
Advertising and multichannel
In this section Google analytics offers us the possibility to analyze and manage different tasks, but we will not find any difference between one account and another. In both cases we will have access to:
- Attribution Models
- Campaign Measurement
- AdWords Integration
- Multichannel Reports
Analysis tools
The analysis tools are a fundamental part of our account since they are the ones that inform us of all those data related to visits to our website. Most of these tools are available in both accounts:
- Advanced segmentation
- Custom reports
- Traffic flow display
- Real time data
- Analytics intelligence
The only difference in this section is that the custom variables of the standard version are five, while the Premium version amounts to 50.
Social Networks, Mobile devices and video
This section is very useful to know the origin of social network visits and if it is effective, the devices that users use to access our site and video performance. Luckily in this section we did not find any difference between one account and another, finding in amabas:
- Social reference and conversion reports
- Mobile device and application tracking
- Video performance measurement
Customization and integrations
Both the standard Google Analytics account and the Premium account have the same options when it comes to customizing reports as well as integrating data.
- Data export and tracking API
- Custom reports
Shared configuration and workflow
This section is dedicated to the possibility of sharing the data obtained in the application and creating personalized reports. Specifically it offers us:
- Intuitive user interface and quick setup
- Panels, custom reports and advanced segments
- Export functionality and creation of email reports
As in the previous section, the differences are non-existent and we will have access to the same type of information in both accounts.
Service level agreements and guarantees
Finally, this section is where we find the most notable differences since the Premium version offers us a series of guarantees such as:
- Compilation: 99.9%
- Reports: 99%
- Service level guarantee
conclusion
After performing this analysis, we can see that the most notable differences are found in that with the Premium account we will have a much more dedicated assistance from Google to our business as well as a series of guarantees in terms of reliability and safety.
If we focus on data analysis, with the Premium account we would be expanding our analysis field, more customizable variables, unsampled data and a greater update of them.
The Premium version can be found currently available in Germany, Canada, Spain, USA, France, Japan and the United Kingdom. As for the price there is no standard price, but you must contact them to adjust the budget You can do it from this official website.
It should be said that a standard Google Analytics account is in large part of the cases, more than enough. With it we will be able to start in the world of analytics in a professional manner and with many tools for analysis. It is not necessary to be experts in the field to be able to use this type of applications. All that is needed is to understand how it works, and we can do this in a simple way thanks to the documentation offered by Google and the guide you can find here about Google Analytics. The next step is to use it from the inside, because as you know, there is no better way to learn, than to learn by doing.
If you want to learn how to use Google Analytics, do not hesitate to review this guide in which our sections are step by step, the data they show and how to start using them.
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