The use of XHTML and CSS standards in the layout of the web page structure is very important for a website to be fast, accessible, independent, efficient, easy to manage and more likely to remain over time.
It is important to separate content, from the design and from the code in which the web is programmed. That way any change or redesign be agile and problems, mistakes or penalties will be avoided.
The separation of structure and presentation, and the use of standards allows to minimize time, with simple changes we can modify the format of an entire website, quickly changing its appearance to adapt it to different devices, browsers, screen readers, etc.
Therefore it is better to use a cms such as joomla or wordpress that allow you to keep the content and you have everything separated in a template design, the code in functions and the content in databases.
Some Aspect of layout thinking about SEO
Do not make excessive use of rich text for paragraphs and links, just highlight keywords, plan campaigns for social networks, blog is now a complement to the main website and part of the communication strategies aimed at visitors.
Some technologies such as jquery and html5 facilitate the exchange of information between the websites and adopt new standards to improve external tracking.
The HTML5 standard, is the most current technology to create semantic applications, separates what is the language itself that the browser will interpret and the search engines that position the pages, created with HTML5, CSS3, Java Script, etc.
Every webmaster must be informed and aware of the changes that Google is making regarding the updates of its algorithm can already generate problems and affect your business with a penalty.
You should always check the //support.goog...wer/35291?hl=en
For all SEO strategies to be good, we must keep in mind that search engines love the semantic web. A well structured page, with xhtml validated and designed with logic, titles, links, images and ordered paragraphs that describe the content for the visitor.
While Google is moving towards an increasingly advanced understanding of content, citations, reviews and articles of at least 300 words gain strength, matching links and having a very important relevance in Local SEO strategies. Mentions or citations (not links) can clearly influence the positioning of a site, since Google can determine that the site is relevant due to the large amount of content that references it as useful, even though it is not linked.
In Web 3.0 (semantic web) Web applications are presented by connecting to web applications, in order to enrich the experience of people, the machines help us to search and generate information and improve the user experience. This is for example the triangulated links, that is my main website linked to one or more social networks and vice versa.
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