A high quality level implies that the ads are relevant to the user who is doing the search. If a person searches for a particular product and finds it quickly, it would be an ad that
It has a high level of quality for the user.
Now the concern can be presented to know how to verify the level of quality;
- Run a keyword diagnosis:
- You must click on the Campaigns tab at the top.
- Then select the keywords tab.
- Click on the dialog box next to the status of each keyword. There you can see the ratings corresponding to the expected clicks, that is the relevance of the ad.
- The quality level column; For that you have to click on the campaigns tab at the top. Then select the keywords tab. There, look for the column that says Quality level found in the statistics table.
Calculate the quality level
In order to calculate the quality level, several factors that are related to the account are considered. If these elements are improved, the quality level will be improved.
CTR : measures the effectiveness of online advertising. It is obtained by dividing the number of users who clicked on the ad by the number of impressions you have had. A percentage of 0.10% is accepted in the current advertising market.
The landing page : the more relevant the greater its impact.
The keywords: their relevance may be associated with ads or searches performed by a user.
Geographical performance : will show the performance of the account in the regions that the ad is directed to.
The performance of the ad on a site: it will allow to know the performance of the ad on the same site or on others with similar characteristics.
Performance on devices : This is the performance that the ad will show on devices whether mobile or not.
The Quality Score may affect the account due to:
- Eligibility for ad auction.
- The cost per click (CPC) of the keywords.
- Bid estimation based on the location of the keywords.
- The keywords themselves.
- The position the ad is found.
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