
Prevention is better than cure, because especially those who have suffered it know perfectly what these terms are.
What is SPAM?
When we talk about spam, we refer to the emails or sms of advertising that are sent in bulk, and are not desired or belong to a sender unknown to the recipient, but also known by that name to the shipments that occur with more frequency of what the receiver expects.
What are SPAMMER?
People who send spam. These people are housed in countries where there are no laws that penalize them. What they do so that mail spam analyzers do not find them, is to continually change IP and domains (also called SPF), because these analyzers when they identify spammers, penalize them by directing the following shipments directly to the spam tray.
Domains are an email address that we can see next to the email sender, after opening it. This address goes between the symbols. They are the signature of the platform that sends the communications. If the name of the platform does not match that of the e-mail it is very likely that our shipments end up in the spam tray or do not get to enter.
IPs are a numerical label that identifies an interface, usually a computer. Personal computers have static IP, but e-mail marketing platforms have a system that can change the IP with which to send and use the one that best serves in each case to achieve the best results in sending email marketing.
If you want to specialize more in security issues do not forget to review this.
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Here are some tips to get a good reputation online and reach the inbox of our contacts.
- Prevent our SPF from being considered a spammer.
- Maintain a not very large number of IP and keep them in time, in this way we will have a reputation with statistical value and the better our reputation, the more likely we will have to reach the inbox and the more shipping capacity we will have.
- Make shipments gradually, so that spam detectors recognize them. Do not exceed 50, 000 emails in a single shipment.
- Maintain constancy in shipments, do not send volume peaks.
- Always allow the withdrawal and that can be done simply and free of charge.
- If we have a private mail server, we must not forget to protect it from spammers
- Techniques that overcome spam filters
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